From Reporting the News…to Coaching

FRMediaTrain was founded by two former journalists with over 45 years of television news and PR experience between them. Chris FRancis and John FRiess have covered thousands of stories and conducted untold number of interviews in markets big and small, across the country.

Simply put, they are communications and messaging experts. They’ve used every trick in the book to get a quote that will make news or further a story.

Their deep insight into how newsrooms choose their targets and what drives today’s continuous media coverage is invaluable information you can use to ensure you’re brand becomes the “good” type of media headline!




Chris Francis


As an on-air anchor, reporter and cameraman, Francis brings a quarter century of television news experience to FRMediaTrain. Crisscrossing the country while working for several different affiliates in seven distinct markets he has covered countless newsworthy events that required a “Jack of all Trades” skill set and mentality — from crime, natural disasters and politics to high school athletics, US Opens and Super Bowls.

Francis saw first-hand how access to information is policed while interacting with some of the most successful athletes and organizations in sports. In his experience, none do communications and messaging on a daily basis better than an NFL franchise. Players and coaches are counseled repeatedly to *Control the Message*. You will learn many of the same techniques in our Brand Media Training seminars.

Francis began his career in 1993 in Portland, ME. There he edited video and produced emmy-award winning newscasts and documentary programs. During the late 90’s he worked at stations in North Carolina and Virginia, including a stop with the legendary George Michael Sports Machine. During that stretch, Francis put his video journalism and interview skills to use in nearly every newsworthy arena. Perfecting the ability to inform the public while working under extreme deadline pressure propelled him to his next career milestones. 

Francis spent the majority of his on-air career in Milwaukee and then Seattle. There he covered numerous national headline grabbing events including The Major League Baseball, NBA and Major League Soccer playoffs, U.S. Open and PGA Championship golf. Over decade of broadcast coverage on the NFL culminated with two consecutive Super Bowl runs by the Seattle Seahawks. He is a seven time Emmy nominee and Wisconsin Broadcaster of the Year award winner.

In addition to the day to day operations of FRMediaTrain he currently freelances as a network anchor for the PAC 12 conference, based in San Francisco.


John Friess


John Friess brings an extensive, 360-degree communications and messaging skill set to his role at FRMediaTrain. Currently, he serves as a regional corporate communications manager for a large federal government agency. He is responsible for the development and execution of communications strategies covering 19 states and serving more than 100,000 employees.

This follows an award-winning 15 year career in television news. Friess was both as an on-air journalist and newsroom manager in some of the largest media markets in the country. Those years in television news convinced him there was a great need for executive media training services. The experience of interviewing numerous spokespeople and executives during that time illustrated both sides of the media relations coin.

Friess has successfully coached hundreds of professionals to deliver high-impact presentations, on-camera interviews and tough Q & A discussions across various industry including; financial services, non-profit, and federal agencies. Developing their leadership presence through artful, strategic communications and messaging was paramount to their business success. His keen analytical skills and sensitive approach have helped countless professionals develop and deliver compelling messages that resonated with audiences.

Friess also has experience working as an account supervisor, handling public relations responsibilities for South Carolina’s largest advertising agency. Prior to that John held on-air and management roles in nine different media markets including Charlotte, NC, Austin, TX, Baltimore, MD Cleveland, OH, San Francisco and Washington, D.C. 

He earned a master’s degree in journalism from Boston University and received a Bachelor of Arts degree in communications from The Ohio State University.