Practical advice, tips and tactics to excel in any interview scenario. Our media training is geared toward showing off *your* business and expertise.
We’ll ensure you are prepared for any question with clear, concise, and confident answers.
Get on Board, Control Your Message!
We’ll call on our nearly 45 years of combined experience as journalists to dig deep into your industry, discuss your goals and then execute a media training program that will enable you to achieve your brand’s objectives. Your executives and employees will learn tips and tactics they can put into practice at a moments notice. Talking to the media, any media – is a SKILL. It does take practice and we can teach you how to be better.
Our approach is to do a lot of the work before the session – research that allows us put you in real world interview scenarios that you may run into tomorrow! We’ll also save a good portion of the brand media training session for one on one ON CAMERA interviews that will give you a taste of what it’s like under the bright lights. Once you’re off the ‘hot seat’ we’ll review and critique your performance, giving you valuable feedback you can use to improve. We believe, if you can excel during the scrutiny of a television interview and perform with the pressure of the camera in your face, you can do most any interview. It may not be “60 minutes” type pressure but we’ll make sure it isn’t easy!
And finally, all of our media training adheres to certain principles no matter the length or subject matter of the session. You’ll remember those principles because everything we teach is built around them, here are just some of the key lessons involved in the brand media training discipline:
SPEAKING WITH A REPORTER IS NEVER A “Q AND A” – IT’S AN OPPORTUNITY
CONTROL YOUR MESSAGE BY BEING PREPARED
ALWAYS PROTECT, PROMOTE AND POLISH YOUR BRAND
USE *YOUR* EXPERTISE TO BECOME A STORYTELLER
LEARN TECHNIQUES DESIGNED TO DEFLECT TOUGH QUESTIONS
SPEAK CLEARLY AND CONFIDENTLY UNDER PRESSURE
DEVELOPMENT OF KEY MESSAGING: DO’S AND DON’TS
THE USE SOCIAL MEDIA AS IT RELATES TO MEDIA OUTLETS