Practical advice, tips and tactics to excel in any interview scenario. Our brand media training is geared toward showing off *your* business and expertise.
We’ll ensure you are prepared for any question with clear, concise, and confident answers. Get on Board, Control Your Message!
Our Brand Media Training Basics
We’ll call on our nearly 45 years of combined experience as journalists to dig deep into your industry, discuss your goals and then execute a brand media training program that will enable you to achieve your objectives.
We KNOW newsrooms! How they operate and what motivates reporters to seek you out for an interview. Why they ask certain questions and how you can best use those motivations to your advantage. Your executives and employees will learn tips and tactics they can put into practice at a moment’s notice. After all, YOUR BRAND is what makes you different. The media is the first place you should look to sell it!
Talking to the media, any media – is a SKILL. It does take practice and we can teach you how to be better. Our approach is to do a lot of the work before the session – research that allows us put you in real world interview scenarios specifically encountered in your industry. Scenarios you may run into tomorrow.
On The “Hot Seat”
We’ll also save a good portion of the brand media training session for one-on-one ON CAMERA interviews that will give you a taste of what it’s like under the bright lights. Once you’re off the ‘hot seat’ we’ll review and critique your performance, giving you valuable feedback you can use to improve. We believe, if you can excel during the scrutiny of a television interview and perform with the pressure of the camera in your face, you can do most any interview. It may not be “60 minutes” type pressure but we won’t go easy on you – making sure you learn from it.
And finally, all of our media training adheres to certain principles – no matter the length or subject matter of the session. You’ll remember those principles because everything we teach is built around them. Below are just some of the key lessons involved in the brand media training discipline:
MEETING A REPORTER IS NOT A “Q & A” IT’S AN OPPORTUNITY
CONTROL YOUR MESSAGE BY BEING PREPARED
ALWAYS PROTECT, PROMOTE AND POLISH YOUR BRAND
USE *YOUR* EXPERTISE TO BECOME A STORYTELLER
MEDIA MOTIVATIONS AND HOW TO USE THEM TO YOUR ADVANTAGE
TIPS TO HELP SPEAK CLEARLY AND CONFIDENTLY UNDER PRESSURE
DEVELOPMENT OF KEY MESSAGING – THE DO’S AND DON’TS
USE OF SOCIAL MEDIA AS IT RELATES TO MEDIA OUTLETS
Mix and Match Media Training Services
All of these Brand Media Training components can be paired with other aspects of our training programs, such as Crisis Communications Training or Presentation Skills Training. Remember, our courses are tailor-made to YOUR business. After a free consultation where we can talk about all the options, you can decide what type of media training would best fit your situation. For instance:
- We recently trained a lawyer in a 3 hour one-on-one setting to appear as a legal expert on network television.
- We also trained a group of eight sales and marketing professionals before their work at a recent convention. Their program specialized in brand promotion and answering tough questions.