Yes, it CAN happen to you!
But we’re here to help – the best way to prepare for a crisis is to have a plan in place BEFOREHAND
Because if you’re not telling your story you can be sure someone else is telling it for you.
Get on Board, Control Your Message!
Expect the best, plan for the worst, and prepare to be surprised! Is your business ready?
In ONE Crisis Communications Training session FRMediaTrain can give you the edge you need to start turning a negative PR crisis around. In the first few hours of a crisis the media is a powerful tool – maybe the most powerful – if you can navigate it and use that throng of reporters to your advantage you can begin to mitigate any possible damage, managing your brand’s all-important reputation.
As former reporters in some of the largest markets in the country, we’ve seen untold number of disasters (natural and man-made), PR mistakes and completely avoidable communications mishaps that have ruined businesses and personal reputations for years. BUT because of that experience we also know how to avoid these pitfalls.
Our training approach is simple, we’ll show you several examples of what to do and what NOT to do in a crisis situation. Those examples are from companies that have lived it in full view of the world. From there, we’ll give you the tips and strategies you need to put a plan together ready to go at a moments notice – and we’ll practice it!
Like our Brand Media Training, the Crisis Communications training discipline also incorporates one on one ON CAMERA interviews that will give you a taste of what it’s like under the bright lights. Once you’re off the ‘hot seat’ we’ll review and critique your performance, giving you valuable feedback you can use to improve. Here are some of the other principles we focus on during this session:
FRAME YOUR MESSAGES AND GET THEM TO THE RIGHT PEOPLE
ANSWER THE UNEXPECTED QUESTION CONFIDENTLY
THE NECESSITY OF PREPARING FOR AN INTERVIEW QUICKLY
DEFLECT “ATTACKING” QUESTIONS WITH POSITIVE RESPONSES
THE SIX INTERVIEW QUESTIONS REPORTERS ALWAYS ASK
PRESS CONFERENCE SETUP AND REPORTER REQUESTS
QUICK DEVELOPMENT OF KEY MESSAGING – THE DO’S AND DON’TS
THE USE SOCIAL MEDIA AS A FIRST RESPONSE AND FOLLOW UP