Yes, it CAN happen to you! But we’re here to help.
The best way to avoid a crisis is to have a communications plan in place BEFOREHAND
Because if you’re not telling your story, you can be sure someone else is telling it for you.
Expect the best, plan for the worst, and prepare to be surprised! Is your business ready? In ONE crisis communications training session we can give you the edge you need to start turning a negative PR crisis around.
In the first few hours of a crisis the media is a powerful tool – maybe the most powerful. Navigate it well and use that throng of reporters to your advantage and you can begin to mitigate any possible damage, managing your brand’s all-important reputation.
As former reporters in some of the largest markets in the country, we’ve seen untold number of disasters (natural and man-made), PR mistakes and completely avoidable communications mishaps that have ruined businesses and personal reputations for years. Think United, Facebook, General Motors and UBER!
BUT because of that experience, we know how to avoid those pitfalls.
Our training approach is simple, we’ll show you multiple examples of what to do and what NOT to do in a crisis situation. Those examples come from companies that have lived it in full view of the world. From there, we’ll give you the knowledge to put together a plan that’s ready to go at a moments notice. Then we’ll teach you practice and perfect that plan!
Like our other disciplines crisis communications training also incorporates one-on-one ON CAMERA interviews that will give you a taste of what it’s like under the bright lights. Once you’re off the ‘hot seat’ we’ll critique your performance, giving you valuable feedback you can use to improve. Some of the other principles we’ll focus on during the crisis communications training session:
FRAME YOUR MESSAGES AND GET THEM TO THE RIGHT PEOPLE
ANSWERING THE UNEXPECTED QUESTION CONFIDENTLY
THE NECESSITY OF PREPARING FOR AN INTERVIEW QUICKLY
DEFLECT “ATTACKING” QUESTIONS WITH POSITIVE RESPONSES
THE SIX INTERVIEW QUESTIONS REPORTERS ALWAYS ASK
PRESS CONFERENCE SETUP AND REPORTER REQUESTS
QUICK DEVELOPMENT OF KEY MESSAGING – THE DO’S AND DON’TS
USE OF SOCIAL MEDIA AS A FIRST RESPONSE AND FOLLOW UP
Mix and Match Media Training Services
All of these crisis communications training components can be paired with other aspects of our training, such as Brand Media Training or Presentation Skills Training. Remember, our courses are tailor-made to YOUR business. After a free consultation where we can talk about all the options, you can decide what type of media training would best fit. For instance:
- We recently trained a lawyer in a 3 hour one-on-one setting to appear as a legal expert on network television. His program emphasized message development and how to make his delivery both informative AND entertaining.
- We also trained a group of eight sales and marketing professionals before their work at a recent convention. Their program specialized in brand promotion and answering tough questions.